The American Property Owners Alliance advocates for public policies that support ownership throughout the United States. They are a trusted resource, helping to secure the dream of property ownership for all Americans. NJI was engaged to create the brand, design and build a website, and cultivate a steady stream of content across known policy priorities.
Our team led a thorough discovery process in which we engaged internal stakeholders, researched issues facing property owners nationwide, and identified key policy priorities and valuable resources. With research and data in hand, we created a sequential project plan that would establish a new brand, optimize engagement with audiences through targeted release of new resources, and ultimately prepare the Alliance to successfully spur its audience to take action on priorities that matter.