The new Jurlique Mists campaign showcases the beautiful botanicals that the products contain, and its unique hydrating qualities.

We developed our process of capturing and creating realistic plants in CGI, pushing the quality and realism to the next level. Each element of the botanicals were crafted manually and then combined to create a whole plant. Small hairs, imperfections and colour variations were added to make the plants more organic and complex.

The campaign consisted of 6 animations, 4 high resolution key visuals, 12 supporting images for social media and 3 libraries of digital assets.