Motion Branding. BIATCH.
Brief.
We were asked to create a new, risky forward thinking brand identity for a new TV channel aimed at 18-30 year olds. So for my idea I took inspiration from the 00's, an era that this target audience all know and love (at some point). I took inspiration for the name from the popular phrase used throughout the naughties, this being 'biatch' used by celebs and found throughout ICONIC film and TV. This issue what makes the brand be risky as asked by the brief.
