Target Beautycon NYC : "Roses all the way"
For this year’s Beautycon festival, we created a design for the Target booth that would have festival-goers smelling, touching, tasting, and seeing all things rose. From light pinks to golden yellows, the space felt chic, warm, and inviting. The selection of rose gold finishes gave sheen and shine to elevate the overall design, the colorful dimensional roses were styled in strategic spots creating fun photo moments and the holistic use of white and neutral tones created a nice contrast with the other design components. We created a space where guests felt immersed in spring as they frolicked through the floral inspired installations and discovered Target beauty products.
Agency: MKG
Photography by Thomas Litkins
