PRIVILEGE
Global Brand Restyling
Global Brand Restyling
date: February 2011
projecct: Global brand restyling proposal
client contact: Alejandro Caínzos
design & development: Sr.Qu.
description:
Renewal proposal of the visual identity for the popular nightclub Privilege Ibiza. The typographic style kept the old logo, but with a slight restyling that made it more uniform and gave it a more modern look & feel. In addition, an image campaign was developed as a new communication line for club parties and events. Privilege is one of the most storied clubs of Ibiza. But it's more than just a club, it's a unique factory with unrepeatable experiences that shape their identity. Everything that happens in it is what shapes its identity, and that is precisely what we wanted to communicate in this proposal of new brand image.
