This web design promoting Smirnoff Ice uses the tagline "Real Women. Real flavor." The photography depicts women in situations typically seen with only men. This helps to promote the idea that Smirnoff Ice is for real women who enjoy having fun and never want to sacrifice flavor.
 
 
Print advertisements highlighting campaign tagline; "Real Women. Real Flavor."
Smirnoff Ice
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Smirnoff Ice

A promotional website for Smirnoff Ice
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272
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Published:

Creative Fields