/ print advertising / campaign
Guinness campaign
ASSIGNMENT
Creating a campaign for Guinness and designing three printed ads.
DESCRIPTION
The world famous Guinness widget (that little ball in the can) was developed by Guinness in 1969
to give their canned brews a silky, creamy head. A little spherical piece hidden in a beer can, like a pearl hidden in a shell right? With this in mind, the campaign was based on other famous pearl-related figures.
SCRIPT
Going back to the 17th century, we see a young lady enjoying her cold beer. When she finishes, she discovers something weird in the can. It's a small white ball, it reminds her of a pearl. The young lady decides to keep it and turns it into an earring.
Today that young lady is known as the "Girl with the Pearl Earring".
It all started with a Guinness.
Caption
"She has become famous from a pearl"
Year / 2020
#1
'The Girl with the Pearl Earring'
#2
'The Birth of Venus'
#3
'The Armada Portrait of Queen Elizabeth I'
