Admissions Mini Book
The concept behind this project was to create a piece that was smaller than the traditional viewbook and to tell the stories of the students in their own voices. On the surface, this seems like a straightforward, minor undertaking. However, the school didn't have any updated photos of their students. As Art Director, I hired a photographer and working in conjunction with the Admissions and Alumnae department, identified students for a campus-wide photo shoot. These photos were later translated into hundreds of advertisements, recruitment materials and web graphics.
The piece was widely loved by faculty and staff and and served as a wonderful reminder of the diversity, ambition and determination of their students.