Client: Panerai

Discover the unmistakable design of the sky – the meticulous correlation between the sun, the moon and time, all reflected in the craftsmanship within the newly released product – P.2005/GLS in 2018, when the Mid-Autumn Festival of the year slowly approaches. The brief is clear – create the packaging as exquisite as the craftsmanship of Panerai.

Mooncakes are the necessary festive food of Mid-Autumn Festival in the Eastern societies, celebrating the night where families come together under the fullest moon of the year. We can relate the wisdom of ancient measurements of moon phases to the accurate calculation of watch design from Panerai.

We are very aware of the brand’s philosophy of precision, thus bringing it into the craftsmanship of paper. We uncovered the complex design of the watch into three layers of paperwork and carefully designed the packaging with various printing effects. Last but not least, to let the sun and moon shine in the universe of Panerai watches.