This rebrand series for Deloitte includes
-Purpose driven design
-Emphasis on the human impact of Deloitte and where those impacts can be seen (Earth, City, Natural imagery)
-Sleek and accessible typography and logo design
-Doubling down on the green dot imagery as an identifier across media
To rebrand an incredibly established, confident, and innovative name requires a tremendous level of clarity in purpose, reach, and creativity. When approaching a rebrand for Deloitte, I knew that I needed to instill human centered and life centered design that spoke to the impact of Deloitte work rather than the financial and strategy work itself. Connecting to the "why" of Deloitte helped me challenge the current brand identity that has begun to feel stale and in need of a refresh as Deloitte builds out Deloitte Digital, innovative technologies from Greenhouse, Green Dot, and much more.
Emory 2021 Grad in Marketing and Strategy
specializing in Brand Strategy and Advertising