Work Title: Year of The OX 2021 Collateral Campaign / Event Logo
Logo Design: Ping Xu
Client: UTRGV Office of International Admissions & Student Services (IASS)
Award: Indigo Award 2021 - Silver in Logos Category / Freelancer, Amsterdam, Netherlandshttps://www.indigoawards.com/winners/3800
The collateral campaign of Year of The OX 2021 was designed for the Office of International Admissions & Student Services (IASS) of The University of Texas Rio Grande Valley for IASS's Lunar New Year 2021 Event. The collateral campaign includes an event logo design, a gift bag and box design, a T-shirt design, an instagram post design, and a couple of web banner designs for IASS official website and Facebook page.
Inspired by one of the Chinese traditional folk art forms, paper cut, I created a logo for the event first, and addressed the logo as a focal point of each item of the collateral campaign. The OX, in Chinese culture, has a hardworking zodiac meaning. The year of 2021 is a year of the OX. The key concept of the OX logo is （“牛”转乾坤）: Together, let's fight the pandemic, and turn things around for a great future.