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Year of The OX 2021 Collateral Campaign
Work Title: Year of The OX 2021 Collateral Campaign / Event Logo
Logo Design: Ping Xu
Client: UTRGV Office of International Admissions & Student Services (IASS)
Award: Indigo Award 2021 - Silver in Logos Category / Freelancer, Amsterdam, Netherlands
https://www.indigoawards.com/winners/3800

Work Description:
The collateral campaign of Year of The OX 2021 was designed for the Office of International Admissions & Student Services (IASS) of The University of Texas Rio Grande Valley for IASS's Lunar New Year 2021 Event. The collateral campaign includes an event logo design, a gift bag and box design, a T-shirt design, an instagram post design, and a couple of web banner designs for IASS official website and Facebook page.

Inspired by one of the Chinese traditional folk art forms, paper cut, I created a logo for the event first, and addressed the logo as a focal point of each item of the collateral campaign. The OX, in Chinese culture, has a hardworking zodiac meaning. The year of 2021 is a year of the OX. The key concept of the OX logo is (“牛”转乾坤): Together, let's fight the pandemic, and turn things around for a great future.
Work Title: Year of The OX 2021 Collateral Campaign / Gift Bag & Box
Collateral Design: Ping Xu
Client: UTRGV Office of International Admissions & Student Services (IASS)
Work Title: Year of The OX Collateral Campaign / Event T-shirt Design-B
T-Shirt Design: Ping Xu
Client: UTRGV Office of International Admissions & Student Services (IASS)
Work Title: Year of The OX Collateral Campaign / Event T-shirt Design-A
T-Shirt Design: Ping Xu
Client: UTRGV Office of International Admissions & Student Services (IASS)
Work Title: Year of The OX 2021 Collateral Campaign / Instagram Post (1080px X 1080px)
Graphic Design: Ping Xu
Client: UTRGV Office of International Admissions & Student Services (IASS)
Work Title: Year of The OX 2021 Collateral Campaign / Flyer (8.5" X 11")
Graphic Design: Ping Xu
Client: UTRGV Office of International Admissions & Student Services (IASS)
Work Title: Year of The OX Collateral Campaign / Web Banner (1140px X 432px) | Facebook Banner (851px X 315px)
Banner Design: Ping Xu
Client: UTRGV Office of International Admissions & Student Services (IASS)
Work Title: Year of The OX 2021 Collateral Campaign / Event Logo
Logo Design: Ping Xu
Client: UTRGV Office of International Admissions & Student Services (IASS)
Year of The OX 2021 Collateral Campaign
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Year of The OX 2021 Collateral Campaign

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Published: