Aaron Williamson's profile

Safer Smarter Louisville Logo

This is a logo and lockup I designed for a client called Safer Smarter Louisville. My client installed home security systems and set up smart home systems; as such, they wanted a logo that communicated these aspects of their identity. 

My design accomplishes this goal through use of shape - as hexagons are often associated with technology - and form. The negative space of the hexagon depicts a house in isometric perspective, utilizing associations with home and technology. Finally, the light blue color communicates trustworthiness.
Safer Smarter Louisville Logo
Published:

Safer Smarter Louisville Logo

Published: