I was asked by RoBuilds to build a custom logotype for their vlog.

Their activity is building a custom drift race car that they will compete with in national and hopefully international events.

It all started with an idea, pen and paper, as per usual. The lettering style was indicated by Andrei, who ordered the project. I drew some quick sketches, exploring some layouts, after which we decided on one that we found most suitable, and I proceeded to vectorize it.

The result is a dynamic, rising symbol hand-lettered with an organic Sharpie feel. To complete the presentation, I also designed an intro animation