Mastering social media is a daunting task. With content-hungry platforms gobbling up your creative efforts and metrics on everything from average user age to their entertainment preferences, it is easy to lose sight of what your marketing should be accomplishing. Building a monthly social media strategy helps ensure that your social media marketing provides the best return on investment possible while still allowing for flexibility and innovation. Here are three key steps to start building a strategy that works for you.
Pick Your Platforms
It is crucial to use the right social platforms for your target audience. Research is key. Don’t rely on anecdotal evidence to build your perception of different platforms. Understand who your target audience is, and then look at other platforms for the metrics that are important to defining that audience—for example, the average age of users or the typical time of day when they engage with the platform.
To continue reading, please visit Traffic Jam Events™ marketing blog!
