Our official offer letters provided the first major test of mass production without photos of a majority of our targets. The solution was to create a player illustration with over 76,800 potential combinations. Recruits were able to choose their preferred combination that was then built onto each individual printed offer letter, as well as digital content for the recruit to share to their social media accounts. The printed letter featured a metallic finish on 80-pound card stock, & a custom-built Aggie Icon Pattern vellum cover sheet when opened.
Player logo reveal motion graphic concept.
Social static content included Twitter, Instagram, & Story graphics featuring custom social feeds, iPhone notifications, sport site updates, text messages, ESPN features, & newspaper headlines.
Social content created exclusively for signees to share on their own personal channels, included Twitter, Instagram, and Story dimensions.
