Few months back MullenLowe approached us with a brief from TATA Cliq, the e-commerce division of the TATA group to develop visual assets for their campaign. The idea was to communicate that “if something is on your mind, buy it”. This was intended to promote various products such as AC, Fridge, Music System, Microwaves etc. To showcase this, the visuals had models with respective products as their heads.
We used a mix of CG asset creation and composited it with pre shot talent images, did the grading of colour to make things look uniform and aspirational. Worked our magic on shadows and reflections, and produced series of images which worked well for the brand.
So whatever is your imagination - We help you make your moment using our visual storytelling and content solutions.
