PARTNER EDUCATION
2020 | Branding
The client
Founded in 2012, Partner Education started as an online English education school that offered native English speaking classes. As one of the fastest-growing online English school in Asia, backed by a world-class team of academic and technical experts.
From there, Partner Education partnered up with British Council, IELTS, expanded their programs: IELTS Speaking, IELTS Writing, English for Kids& Aboard Study Consultation. In 2019, Partner Education helped more than 1 million students, 1 out of 10 IELTS students learned with Partner Education.
How did I help?
Partner Education’s existing brand was selling them short. I helped them build a new branding system to communicate Partner Education's personality and story better.
After conduct research of the company. I create a new visual system: brand mark, colour palette, typography systems, and supporting graphic elements such as patterns, shapes, and applications.
A brand that symbolizes the partner like connection between teachers and students.
Apart from traditional school, Partner Education is known for warmth, approachable, and provides friends/partner like connection between students and teachers.
I decide to keep the characteristic of the brand and communicate better with an appropriate visual language system, and a more cohesive experience across their consumer touch-points.
