voestalpine is one of the globally leading steel and technology groups with a unique combination of materials and processing expertise. It is represented by 500 group companies and locations in more than 50 countries on five continents with about 49,000 employees. With its top-quality products and system solutions, voestalpine is a leading partner to the automotive and consumer goods industries as well as the aerospace and oil and gas industries, and it is also the world market leader in railway systems, tool steel, and special sections.
Because voestalpine has been developing from a traditional high-tech steel producer to an internationally operating technology and industrial goods group, it has also initiated modernising its visual appearance. For the relaunch of the corporate design, we relied on the strong link between tradition and the future in order to refresh the corporate look, which had previously been in use for twelve years. The rebranding process aims at gradually adapting the full range of applications across the entire group to the newly created corporate design.
Photography: © voestalpine AG