Z Space
Rebrand
Based on the concept of dimensions and the Z- axis. Using just lines, it is stripped back and represented in its purest form.
What it looks like is if a Necker cube had the Z- axis connected and with two edges removed, creating an impossible object. Its ambiguity creates a sense of wonder, creativity and playfulness.
The idea accentuates when the word mark is in motion, where a flat 2D line grows into a
3-dimensional geometry resolving into a wireframe cube to a moment letter “Z” formed
in front of your eyes.
in front of your eyes.
My Role - Art Direction, Design, Animation, UX/UI Design
