Creation of a print brochure for furniture brand Teal Living.

The brand was launched the previous year, and this was to be their first full brochure. The brand embodies "care home furniture at it's best" and the feel of the brochure was to be aspirational, image led and with a luxurious feel.

I created a template with a variety of layout options, designed to focus on the images, with enough space for headings, copy and product codes. It was important the pages were image-led, had plenty of space and weren't cluttered, to ensure the luxury feel of the brand was maintained.

Working closely with brand stakeholders to ensure product emphasis and storyline flowed throughout the brochure, all content fitted correctly, page count was not exceeded and all cross-fold artwork photography allowed for page gutter.

I was responsible for all image retouching - most photography from the location or studio shoot required small retouching or cropping to be print-ready. 

Other images, like the white sofa above, were shot separately and required pathing and dropping onto a matching background shot, with shadows adding.

To ensure all product range details were included without cluttering main pages and compromising the feel of the brochure, full range options and dimensions were included as a section at the back of the brochure. I created line drawings of the products and created a layout that covered all the necessary information whilst still keeping the overall look required.