Vidit Kothari's profile

Jeevan Rakht - Blood Donation App

Branding, UX/UI Design & development
Jeevan Rakht - A blood donation aggregator
Purpose:
Branding, UX & UI Design & Development for a blood donation aggregator project. It was Google India & Udacity sponsored course project in which I was leading a team of 5 with two other partners. I lead the branding, logo design, UX & UI Design, user flow, UI / frontend development.

Background:
It is still inconvenient to source blood when & where it's needed the most. So the main objective of the app was to make it as direct & easy to bring both the parties, donators and requesters together while abstracting various extraneous information, guides in the "Know More" Section.

Timeline:
5 months

Roles:
Branding
UX Design
UI Design
Social Media Relationship head / Marketing

Approach:

Typography:
Spectral: For the touch of organic feel
Open Sans

Color:
Red and Yellow

Icons:
Custom illustrations, scalable SVGs
User / Journey Flows:
Jeevan Rakht - Blood Donation App
Published:

Jeevan Rakht - Blood Donation App

Published: