Let's Get Right Down To It
No time. No resources. No metaphorical layers of interpretation.
No time. No resources. No metaphorical layers of interpretation.
When you can't shoot new video, or new stills, and you need to get right down to the heart of your message without elaborate metaphors, convoluted messaging, or high-falutin chicanery... well, that's exactly what you do. Creatively, rhythmically, and quickly.
In both of the tactics of this campaign, we stuck to existing footage that allowed us to cut to the chase. The video lets the product do the talking. And the print ad makes the benefit stark and clear this weed killer makes weeds dead. It's a simple as that.
In both of the tactics of this campaign, we stuck to existing footage that allowed us to cut to the chase. The video lets the product do the talking. And the print ad makes the benefit stark and clear this weed killer makes weeds dead. It's a simple as that.
HEADLINE:
WHO'S TOUGH NOW?
COPY:
WEEDS CAN'T STAND UP TO ENLIST. Weeds started this fight. Time to finish it with the Enlist weed control system. Enlist Duo herbicide makes it easy to protect your crops. And our Colex-D technology reduces drift and volatility to protect your neighbor's crops. So much for so-called 'tough' weeds. Take control at Enlist.com or visit your local dealer.
WHO'S TOUGH NOW?
COPY:
WEEDS CAN'T STAND UP TO ENLIST. Weeds started this fight. Time to finish it with the Enlist weed control system. Enlist Duo herbicide makes it easy to protect your crops. And our Colex-D technology reduces drift and volatility to protect your neighbor's crops. So much for so-called 'tough' weeds. Take control at Enlist.com or visit your local dealer.
