The company had traded under the name Regent Belt for many years, producing their own lines and also manufacturing for luxury brands worldwide. Creating the new brand "English Belt" was to reinforce their manufacturing capabilities, making a clear distinction from their own products. Northampton is the hub of leather goods in Britain and it's reputation is revered Worldwide. The brief was to create an identity that would communicate English Heritage and traditional craftsmanship.
This is some of the development work I did for them along with the chosen identity and some brochure spreads.