PRINCESSE TAM TAM
UXUS was invited to create a new retail platform for French lingerie brand Princess Tam Tam. The objective was to design a new shop concept elevating the brand’s customer perception at retail, and becoming the platform for a global roll out. The concept reflects the mood of a Paris atelier, aiming to capture the free-spirited, feminine nature of the Brand's muse: "Princesse Tam Tam", a modern-day artiste who isn't afraid of expressing herself.
Building from the concept, UXUS created a unique fixture system inspired by dance bars, canvas stretchers and couture studio garment racks. The custom oak fixtures balance the need for flexible, high-density merchandising with a feeling of casual elegance, and lightness.The first Flagship store is located on Rue De Sevres in the St. Germain district of Paris.
The 60m2 space is a pilot store that has already increased sales by 50%, far surpassing the Client's KPI's.
Building from the concept, UXUS created a unique fixture system inspired by dance bars, canvas stretchers and couture studio garment racks. The custom oak fixtures balance the need for flexible, high-density merchandising with a feeling of casual elegance, and lightness.The first Flagship store is located on Rue De Sevres in the St. Germain district of Paris.
The 60m2 space is a pilot store that has already increased sales by 50%, far surpassing the Client's KPI's.
