The All-New Lexus LC Convertible
It's granted that the 2021 Lexus LC C is the coolest car nobody would buy.
But our job was not to convince them to buy the car. It was to seduce them.
In this campaign, we show how the LC C is your everyday escape from the routine,
to a life less serious.
Credits:
Agency: Memac Ogilvy
Creative Director: Jean-Pierre De Villiers
Associate Account Director: Kenneth Monis
Art Direction/Retouch: André Souza
Photography: Daniel Botezatu / Litematter
Account Manager: Apeksha Arora
Agency: Memac Ogilvy
Creative Director: Jean-Pierre De Villiers
Associate Account Director: Kenneth Monis
Art Direction/Retouch: André Souza
Photography: Daniel Botezatu / Litematter
Account Manager: Apeksha Arora
