Branding and Packaging Research
Saturday Mfg.’ came up with a creative cookie packaging design for ‘Thelma’s Treats’ that infuses boxes with the same love that is baked into its homemade goods. 

Thelma’s Treats is a cookie delivery business, named after the owner’s Great-Grandma. In honor of her 108th birthday, the renowned snickerdoodles got a rebranding. The new boxes are designed to look like old-fashioned stoves and the cookies come out of the box the same way—appearing as if they are sliding out of an oven on baking sheets. 

Although the design conveys a sense of nostalgia, the design feels fresh and it is a perfect way to share a bit of love from Grandma’s kitchen with the world.
Packaging design for a fun and twisted bubble gum brand. Beneath the cutesy exterior lies an unexpected twist: removing the outer box reveals the skeleton of each “bum”. (Designer: jjaaakk design) 
Choc-o lattes are a brand of organic, chocolate-covered espresso beans. The coffee carton-shaped package carries 4 flavored cartons of beans. The brown, recyclable, craft paper gives an organic feel; the font was chosen for resemblance to a coffee stain.
Sweet revolution is a caramel company dedicated to making traditional style candies and sweets. They market to the San Francisco Bay are in exclusive shops around the city. The design concept was to play off the idea of being handmade and include hand drawn illustrations and typography. Creating an almost childlike approachability the final product is meant to induce nostalgia in its consumer. A simple complimentary color palette was used as well as use of texture and pattern through illustration.
Fat Pig Chocolate, Designed by NY based The Brooklyn Brothers
Designed by Bessermachen | Country: Denmark
“One big and beautiful box contains 12 smaller boxes and each box represents an archetype/a personality. The personality is expressed through a unique quote, a unique design and a unique type of chocolate.
The design differentiate the 12 personalities with a diverse and colorful use of typography and the small boxes are round like tiny hat boxes.
The chocolate is created by Coca Luxery Chocolates from unique recipes.
Everything was developed from the ground. The design and the packaging were created by  Bessermachen DesignStudio, and the archetypes and the idea were created by Stiig Helgens Binggeli / Brandhouse.”
Designed by burst* design | Country: United Kingdom
“burst* created a new identity, packaging, website and promotional material for the hand made chocolatiers Cocoa Loco. The challenge within the design process was to communicate the premium quality of the chocolates while retaining the playful character at the heart of the brand.  Through the combination of a colourful logo, strong typography and a slight retro touch burst* created a strongly recognisable and elegant identity that made Cocoa Loco’s passionate founders proud and even more creative than before.”
Designed by B&B studio | Country: united Kingdom
“B&B studio has rebranded Jealous Sweets, a UK entrepreneur looking to bring credibility to candy with its range of delicious and high quality sweets for grown-ups. Jealous specialises in gummy and jelly treats that are made without gelatine, artificial colours or flavours, so they’re 100% vegetarian, gluten-free and full of natural fruit juices.”
“The existing Jealous packaging wasn’t working hard enough to communicate the brand’s premium positioning and the purity of its products,” explains B&B studio Creative Partner Shaun Bowen. “And the Jealous name had no real link back to the sweets themselves. We set about linking the two through the idea of ‘covetable candy’ – a concept that we visualised using a precious jewel icon and a characterful Magpie with an eye for something special.”
Designed by JJAAKK Design | Country: United States
“Packaging and logo design for a gourmet chocolate shop. The classic characteristics of melted chocolate are used throughout, providing a tantalizing glimpse at the wonderfulness contained within.”
Designed by Studio H | Country: United Kingdom
“Studio H was commissioned to re-design National Trust’s entire retail packaging, with a brief to refresh public perception and bring coherence to a hugely diverse product range. The National Trust is the UK’s largest heritage charity, preserving and protecting buildings, countryside and coastline for future generations and encouraging everyone to visit and enjoy their national heritage. It was important that the re-design reflected National Trust’s culture and engaged with their visitors.
Studio H created a range of icons depicting images associated with National Trust that can be flexibly applied across different several product ranges from chocolate to stationery. For confectionery and biscuits Adrian Johnson was commission to produce a range of architectural based illustrations.”
Designed by Niamh Richardson | Country: Ireland
“The project was self-directed and the students were invited to write their own brief on whatever interested them the most. I chose to create an identity and packaging design for a fictional chocolate company called ‘Cacao Monkey’. The text on the front of the packaging was die-cut by hand into rough brown paper, chosen to suggest the organic chocolate. This reveals the bright aluminum foil beneath, which distinguishes each flavour of chocolate. The minimal design reflects the simple, honest ethics of the brand: organic, fairtrade and eco-friendly.”
Designed by Jonathan Faust | Country: Denmark
“Regina is a Portuguese chocolate brand founded in 1928. Their products are delicious but their identity really needs some love. 
I have focused on the logo and packaging.The logo is combined with the flavour. As you see every flavour has it’s own unique logo. Combined with the colours you get a new product which stands out. Logo and flavour-text is hand drawn. The rounded corners and swashes is a reference to their history and what it’s all about – chocolate.”
Designed by Samira Khoshnood | Country: United States
“Identity and package design for Meringue, an upscale dessert boutique, seeking to capture the airy whipped quality of meringue, the main ingredient in most of the store’s pastries. Three types of packaging highlight the form and color of meringue cookies and macarons, two of Meringue’s signature sweets.
The origami-inspired cookie box emulates the folds and peaks of meringue cookies. Macaron boxes and bags frame the beauty and color of the macarons. Letterpressed tissue and seals add a pop of color and tactile quality to white and clear packaging.”
This clever product design not only plays on words, it presents the peppermints in a designer-savvy and humorous way. Perhaps comparing the product to money is intended to make the mints seem more valuable to consumers. Online business community says that packaging is important as a first impression, and that it should be enjoyed just as much as the product itself. Designer Cory Etzkorn is responsible for creating this unique peppermint design, and states that these “federal-reserve-fresh mints come in two delicious and highly-stylized varieties sure to please your inner capitalist.
Branding and Packaging Research

Branding and Packaging Research

Here is a selection of some packaging which I really like, Some have descriptions about the product/designer.

Creative Fields