Agency: JWT (GTB)
Client: Ford South Africa
Art Director: Karabo Mokgatle
Copywriter: Nathi Sibanyoni
BRIEF:
Create videos that speak to the new and existing features of both the All-New Ford Fiesta & All-New Ford Figo in a simple applicable and interesting way with a storytelling approach without stating the obvious.
IDEA:
Using neon lighting themes for visual treatment and bringing in the themes from main cast of the Ford Figo and Fiesta campaigns, we wanted to create a beautiful and visually story telling narrative to showcase the awesome features from the all-new ford offerings.
FORD FIESTA 2019 INTERIOR & EXTERIOR WALKAROUND
FORD FIGO 2019 INTERIOR & EXTERIOR WALKAROUND
