ATHENA
Athena is a sustainable and luxury skincare brand using the highest quality ingredients. The Athena brand promotes healthy skin but also a healthy planet, all the products are free from artificial ingredients and synthetic chemicals.
Inspired by the delicacy and beauty of flowers, I created this logo design by extracting the essence of a flower, creating a one-line logo, which conveys a sense of elegance and minimalism. The package design is the extension of the brand image: sophisticated, pure, and elegant.
Passion project by Altea Alessandroni, 2021.
