SAYADI ™
All rights reserved.
SAYADI ™ is an exclusive, ethic and sustainable couture clothing brand based in Spain, dedicated to creating fashion always respecting the environment and contributes to motivate, inspire and empower women around the world.
BACKGROUND INFORMATION
- Prepared by: Faisal Al Mourabit.
- Prepared for: SAYADI.
- Project proposal: Brand Identity.
- Client: SAYADI.
- Category: Brand clothing.
- Time: December 2020 / January 2021
PROBLEM
Being a fashion clothing brand, the most important priority is to focus "SAYADI" to its correct audience. Based on its values and personality, it is very essential to create inclusion and define the identity to be focused to all women, no mater the race, religion, ideology, etc. In addition, the brand identity has to fit with the exclusiveness and elegance that "SAYADI" offers in each of its products.
SOLUTION
Develop a visual identity for a fashion clothing brand dedicated to creating ethical fashion to inspire and empower all women around the world reflecting its values and personality.
CONCEPT
Following the essence of "SAYADI", the goal was to build a strong visual identity composed by the letters SYD, making reference to SAYADI and forming a Lettermark. Then, combining it to connect with the audience to form a clear, readable and original combination mark.
TARGET AUDIENCE
Generally, all women who love fashion, cosmetics, sport and exclusive dresses made to order for parties, weddings, etc.
ARCHETYPE
Based on audience perception, the brand receives a strong and powerful meaning, making it a Ruler.
SAYADI™ OFFICIAL.
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Málaga, Andalucía - Spain.
+34 663 58 05 48
sayadiofficial@hotmail.com
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Website: www.sayadiofficial.com/
Instagram: @SayadiOfficial
TikTok: @SayadiOfficial
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