Role: Design lead, project management
McKinsey & Company’s 2019 Social Responsibility Report site—Creation of microsite within McKinsey’s CMS templates, highlighting the firm’s annual Social Responsibility Report. Partnered with Social Impact communications managers in determining IA of site; layout, photo selections, and amount of copy desired for sections. Created storyboard for multimedia hero using existing video footage; worked with internal media team to produce video. Designed and produced bespoke infographic module using Ceros to display impact statistics with visual emphasis.
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