I found this parallel on google I so much like how it is, the colour, the movement. 

My initial idea that I first planned out was to have my product with a black backdrop with a model, the model is to place their hand at the back of the backdrop, so I can create the effect to look like the product is coming back to the model's hand. and also the a LED light that changes colour, I really didn't like the overall outcome so I decided to do something else.

while thinking of so many ideas, I finalised it on shooting the product out door on the fence to get a blurry background for easy selection in photoshop, the aim is to get product coming far away to reveal itself.