PT
____ Briefing (Projeto Fictício)
O Colégio Arco busca uma transformação total.
Ele vai deixar de ser uma escola tradicional voltada para o vestibular e passar a ser uma escola para vida.
Disciplinas modernas como aulas de tecnologia, programação, empreendedorismo e liderança serão parte essencial dessa nova fase.
As mudanças fazem parte de um processo de transformação digital onde a escola busca unir tecnologia com competência humana.
EN
____ Briefing (Fictitious Project)
The ARCO College seeks a total transformation.
It will cease to be a traditional school aimed at the entrance exam and become a school for life.
Modern disciplines such as technology classes, programming, entrepreneurship and leadership will be an essential part of this new phase.
The changes are part of a digital transformation process where the school seeks to unite technology with human competence.
The ARCO College seeks a total transformation.
It will cease to be a traditional school aimed at the entrance exam and become a school for life.
Modern disciplines such as technology classes, programming, entrepreneurship and leadership will be an essential part of this new phase.
The changes are part of a digital transformation process where the school seeks to unite technology with human competence.
PT
O logotipo antigo não transmitia mais a essência do ARCO. Com cores opacas e tipografia com pouca personalidade, foi pensado e feito um novo logotipo e tagline que condizia com a novo momento e com a imagem que o Colégio ARCO gostaria de transmitir.
EN
The old logo no longer conveyed the essence of ARCO. With opaque colors and typography with little personality, a new logo and tagline was designed and made to match the new moment and the image that Colégio ARCO would like to convey.
