Alive! is a dietary supplement with a very large number of ingredients, vitamins and minerals. The product is targeted on women. The main idea here was that however different women are one from another, there's surely the right supplement for them inside these pills.
 
Below is the main visual, represented as the entire table of periodic elements. Each and every symbol is kept to its place and replaced with a different type of female personality (e.g.: The Housewife, The Runner, The Moody etc. For a complete list of translations, please visit translate.google.com). Full size image available HERE.
WHO DO YOU FEEL LIKE TODAY?
OVER 130 NUTRIENTS DELIGHT YOUR ENERGY OF BEING WHOEVER YOU WANT TO BE.
Below are three declinations to the concept, portraying three different types of women, along with the ingredients most duited to them:
THE DANCER
THE ACTRESS
THE MANAGER
Proposal / Alive!
Published:

Proposal / Alive!

July 2013 - Pitch proposal for Alive! dietary supplements

Published:

Creative Fields