GEOMAG is a magnetic construction toy. Simple elements, like magnetic rods and metal spheres can be built together, creating amazing 3D structures. The base of these various formations are always rectangles, consisting three rods and spheres.
These geometric shapes are symbolized in the pattern of the packaging. The silver and neon green papers are representing the colours of the toy.
Not only the packaging’s visual appearance reflects the games characteristics but also the construction of the box uses the unique parameters of the product. The box makes it easier to organize and store the particles of the toy, as it separates the two types of elements in different sections. The closing of the box is helped by the magnetic force between the metal spheres in the upper section and the rods beneath.
This is a fictive project for an existing brand.
The design of the website also suits the atmosphere of the toy, using the characteristic colors and pattern. Additional to the basic brand information there is also an online game available on the website. The rules and goals origin from the magnetic game's mechanics, transported into a two-dimensional version. In a defined time period the players need to build the various formations, that are getting more complex every level.
