LAV Agency is a Saudi Arabian agency specializing in advertising, content creation, business consulting, and business development.

LAV is short for lavender so they decided to chose a monochrome palette for their identity, we discussed the mark after exploring various directions and finally they decided to be a wordmark.

Art Direction is mainly b&w image style used with vivid purple geometric shapes inspired by the logotype, they asked for minimal, subtle graphic elements to be used in the brand applications, and to keep the brand as digital as possible.