THE LIBERTÉ PLAIN COLLECTION
LES GARÇONS // DIRECTOR'S CUT
Liberté Canada invited us to direct a television spot for the launch of the new Liberté Plain Collection of yogurts. Working closely with Cossette and our production team at L'Éloi, we imagined a hybrid visual approach that was both product-focused and cinematic at the same time. There are five separate chapters in this spot, each featuring a different Liberté plain yogurt. Working with a low-key, moody visual approach that's part of the brand's personality, we added a dose of luminescence and love to the story of this collection of yogurt that is anything but plain. Thanks to everyone on the team whose talents helped bring this to life.
Client: LIBERTÉ, JENNY CHIASSON
Directors: LES GARÇONS
Director of Photography: NIK MIRUS
Food Stylist: HEIDI BRONSTEIN
Assistant Director: ALEXANDRA LAROCQUE-PIERRE
Agency: COSSETTE
Agency Creative Director: GILLES LEGAULT
Agency Art Director: ISABELLE COTÉ
Writer: JESSIE STERNTHAL
Set Designer/Props: STEPHANIE SAUNDERS
Editing: TRAVIS KOMARINSKY
Post-Production: OUTPOST
Production: L’ÉLOI
Directors: LES GARÇONS
Director of Photography: NIK MIRUS
Food Stylist: HEIDI BRONSTEIN
Assistant Director: ALEXANDRA LAROCQUE-PIERRE
Agency: COSSETTE
Agency Creative Director: GILLES LEGAULT
Agency Art Director: ISABELLE COTÉ
Writer: JESSIE STERNTHAL
Set Designer/Props: STEPHANIE SAUNDERS
Editing: TRAVIS KOMARINSKY
Post-Production: OUTPOST
Production: L’ÉLOI
The pack design was not finalized in time for our shoot, so we shot dummies with motion trackers and captured our the nuances of our lighting design with a VFX chrome ball. This allowed us to render the pack design onto the dummies in 3D in a way that looks completely realistic.
Our production team was safely distanced on set, with agency and clients watching a live feed from separate rooms in the off set.
THANK YOU!
