A mesmerising series of idents that heroes the open roads that take us to our next adventure and the cars that
get us there.
The Road Trip idents create a vision of the open road where everything flows in beautiful harmony; where there is never a delay and tail-backs are unknown; where we can all experience the joy of driving! The implicit takeout is that we are apart of a community of
like-minded souls who have the ability to create order from chaos and transform
the mundane into the utterly entertaining.
Design Director Sam Dunn
VFX James Spillman
VP Creative Robin Garnett
Producer Jane St Clair-George