For this student project, I wanted to make sure that the online flyer I create has a few elements that implies what Gousto provides for future customers; as well as what benefits customers will have once they become a member at Gousto. Gousto is a food delivery service that provides ingredients and a recipe for customers to create a particular dish that is chosen by consumers (Gousto blog, 2021).

At this point consumers are in between need recognition and information search of the buyer decision process (Armstrong, 2019) so I needed to use as much information through images as well as websites to draw customers in. As technology has enhanced people tend to order online either on their phones or laptop (Direct Ordering Methods, 2020), with this in mind I made sure to put their website to help increase the web traffic to their website. Since Gousto is a food delivery service, (Gousto blog, 2021) the search engine optimisation key words that will be relevant are: delivery, fresh, hassle-free, flavoursome and easy. Furthermore, I wanted to include their social media accounts, specifically their Facebook and Instagram. This is another form of promotion that can enhance elements of the AIDA model for example awareness and desire from looking at dishes that can be created (Pressly.J,2021) since Gousto wants an increase in the engagement of their social media platforms. Another way that will draw consumers to my flyer, is to include that customers who have Spotify are able to listen to their favourite music whilst cooking. This is an example of paid media when marketing, as Spotify is being paid by Gousto.

Regarding the layout of the flyer, I wanted to keep it quite simple but effective; Gousto has a range of different cuisines and dishes that fits for any particular diet, so I knew I wanted to incorporate some of the dishes (or at least one) that customers are able to create. Before I started creating my online flyer, I decided to look through a few of Gousto’s competitors Mindful Chef and HelloFresh flyers as they are considered a few of the ‘best food subscription boxes’ (Shah.A,2021). Once I looked into the flyers of Gousto’s competitors it showed me that I should consider putting enough information and images for consumers to acknowledge as well as bright colours (HelloFresh, 2021)

Considering that my target audience are millennials, that probably have busy lifestyles due to their work, Gousto wanted to express that their consumers can create ‘hassle-free’ dishes and make it fun. I wanted to put a colourful image of a simple looking pasta dish that can be created, since 60% of people are interested in cooking different dishes that they would not normally create from home (Mintel,2020a). Moreover, I wanted to include some images of airplanes to exaggerate my message of ‘creating your own flavour journey’; this is a way I could draw consumers to Gousto because through some feedback collected 96% of people are interested in trying different cuisines (World Cuisines,2020).