This is a self-made 48 hour-challenge entry at Mediacorp's Young Creatives Competition in the Film category. 

http://www8.mediacorp.sg/youngcreatives/film_1strunner.html

 

Campaign Objective:
Address the issue of water conservation

 

Communication Objective:
To encourage Singapore to conserve water by proposing a specific action related to their water usage and lifestyle.

 

Idea:

Splashes, bubbles, and tonnes of fun. But taking baths in bathtubs is one of the common reasons that lead to wastage of water - unneccessarily. But how should we convince the target audience that we should take a shower instead? Give your rubber duckie a new life, out of the bath tub.

 

*Placed 1st runner up.