The name ThreeFlow represents their mission to advance, accelerate, and humanize the insurance industry. Ultimately they connect people, systems, and information through modern technology. After a full strategy and name refresh, we created a custom drawn logo featuring san-serif letterforms with a higher x-height convey a feeling of clarity, cheeriness and approachability. The ligatures create further flow and connection throughout the mark while the lowercase w also doubles as a number 3.
ThreeFlow
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Kristine Arth