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Google International Women's Day 2020

Paper Works
We were incredibly honoured to be asked to design Google's annual International Women’s Day Doodle 2020, celebrating women coming together throughout the world. 
Our multilayered 3D paper mandala, animated by Zurich-based animators Marion Willam & Daphne Abderhalden from DRASTIK GmbH, represents both the history of this powerful celebration and the significance it has for women across generations.

The mandala’s black-and-white central layer reflects women around the world during the late 1800s to the 1930s amidst labor movements. The second layer depicts women from the 1950s to the 1980s, a landmark era in the wake of pushes for gender equality and rapid changes to the status quo.

Finally, the outer layer symbolizes women from the 1990s to the present-day, in the context of progress made from over 100 years of women’s rights movements. It pays tribute to breaking barriers from former cultural and gender roles, as women continue to question, reclaim, and redefine ideas about the roles women take on in society.

As today’s women stand on the shoulders of those who have fought and made sacrifices in the generations past, they likewise carry the legacy of the movement forward. 
Here’s to the women across sectors, industries, nations, ages, and cultures, who persist tirelessly to take charge together—paving the way for future generations to come. 
Google International Women's Day 2020
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Google International Women's Day 2020

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