Neufquatre Editions is a micro publishing house from the ninety-four suburb (south-east of Paris) co-created by Théo Nestoret-Puyon (Brand Strategist & Publisher) and Benoit Ponty (Artist & Production Executive) as a tribute from where they grew up together.
The Brand Idea
Capture the imperfect tension between two cultural poles.
"In south-east of Paris from the ninety-four suburb where the idea of creating our own publishing house was born, to the bookstores stalls that we surveyed, our gaze is at the forefront of an intense cultural activity, fueled by the creative richness of our neighborhood and its proximity to the capital.” Theo Nestoret-Puyon (co-founder)
As a publisher, this friction between these two territories inspires them through the programming, production and distribution of editions, prints, and handcraft products.
The Brand System
Celebrate the polymorphous and organic energy between Neufquatre suburb and Paris.
Applications
Generate a language that take perpetual new forms.
Insta. @neufquatre.editions
www.editions.neufquatre.com
Credits:
Client: Neufquatre Editions (Paris)
Creative Direction: Tian BAI
Brand Designer: Tian BAI
Brand Strategist: Théo NESTORET PUYON (Co-Founder)
Print & Production: Benoit PONTY (Co-Founder)
Selected by Tokyo TDC Annual Awards 2021
