City Centres from Majid Al Futtaim group has always been a staple in the Egyptian shopping market, they are simply everyone’s go to place. So it comes at no surprise that families choose City Center for their back to school shopping.
For this campaign the C has been transformed to emulate the childlike sprit, it has been shifted into crafting paper, school boards, modelling clay, and stationary. Appealing to both the kids and the parents, these artworks also showcase the variety of products available at the mall.
As for the Comeback Campaign, the C has been recontructed to feature everything the mall has to offer. With contrasting colours and and bold designs, the artowrokds not only grab the shoppers attention they also highlight the range of products available at city centre.
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