DalNegro Urban Parking
Branding & Identity
Branding & Identity
Historic playing card italian brand uses the old factory to launch a green-car sharing-car park
Work with an ambigram to connect to the origins: the playing card.
Work with typical parking signage lines, but green.
Play with circle and helvetica to remember metropolitan/train signage so you link the brand to a contemporary and a modern city.
"Turn me as you want, I always work..." the claim for the launch
Work with an ambigram to connect to the origins: the playing card.
Work with typical parking signage lines, but green.
Play with circle and helvetica to remember metropolitan/train signage so you link the brand to a contemporary and a modern city.
"Turn me as you want, I always work..." the claim for the launch
