A nice little project that came along in my second year of Uni. The brief, find some 'terrible' packaging that is harmful to the eyes and re-design it.
I would post the original scanned crisp packets on here but I think Behance would explode.
The Idea behind the redesign was to make the crisps or 'wheat snacks' more appealing to an average consumer. The colour palette used is synonymous with other brands of similar products, thus making it easy for the consumer to identify from a distance. The graphics used on the packaging is suggesting the shape of the wheaty snacks hidden within. I also added a little image of said wheaty snack. You know, just in case they didn't get the picture.
These were strictly conceptual and I am in no way affiliated with Sainsbury's. Other supermarkets are available...
