Building a world-class entertainment brand
Playtika is a leading mobile gaming company based in Tel-Aviv, Israel, with global operations and over 1900 employees around the world. Having grown rapidly through expansion and acquisition, Playtika came to us with a few key challenges: grow awareness through the creation of a strong Masterbrand identity that draws together their various studios and optimise the growing portfolio paving the way for their exiting and rapidly accelerating future.
