user's avatar
FELETTI – Fine Chocolates Collection
Packaging
FELETTI
Fine Chocolates Collection

A very important and delicate project: to review the design system of the entire range of Feletti continuous products.
We started by reconfiguring the product categories by reorganizing them into “I CLASSICI” and “I GOLOSI”.

New color codes; front of pack completely redesigned to facilitate the repositioning of the product on the shelf; 
intense work on storytelling, recovering the figure of the founder of the brand, the Commendator Feletti.

After updating the existing lines, we then extended the range with two new extraordinary products: the “Mini Nocciolati”.








Digital Contents

For the launch of the collection on the brand’s social channels,
we made a series of images and some short animations.






















Client: HDI Holding Dolciaria Italiana S.p.A.
Art Direction: Federico Galvani
Graphic Design: Anna Rodighiero, Erica Zipoli, Andrea Alice Bronzetti
Illustration: Stefania Stefi Cossu
Photography: Federico Padovani & Federico Galvani
Animation: Federico Galvani & Andrea Alice Bronzetti
FELETTI – Fine Chocolates Collection
1k
6k
81
Published:

FELETTI – Fine Chocolates Collection

1k
6k
81
Published: