BIC NORWOOD
TODAY MARKS THE DAY
BIC Norwood desired unique concepts for new high-end calendar designs. We relished the opportunity to test the limits of common systems and explore unusual print construction.
The challenge was to attract a younger, more diverse audience by rejuvenating and modernizing typical monthly calendar designs. To differentiate the new products we worked with artists and photographers from around the world. Artists like South African illustrator, Robin Gombert, and others closer to home like Tucson-based illustrator Regina Lord. By using custom art we were able to make our designs more relevant and precise. BIC inspired us to flex our creative muscles and turn out some pretty amazing collateral.
