Carrefour Hypermarket - Activation - Wunderman Thompson - 2020
Back to school is synonymous with ... wrapping the new school books. Something most parents hate.
What if Carrefour could help parents, while surprising their kids with the coolest wrapping paper they have ever seen.
We invited kids and their parents at their local Hypermarkt Carrefour with their books
and made sure they were wrapped while they did their Back to School-shopping.
But that's not all...
Schoolbooks are mostly boring as hell, but luckily,
Carrefour made the outside of schoolbooks way more interesting than the inside.
Using AR, we turn the cover of schoolbooks into a dance floor where you can learn the coolest TikTok-moves
from one of the most popular influencers in Belgium: Steffi Mercie.
Every month, she teaches you a new dance move.
Finally, schoolbooks do become interesting ...
Steffi Mercie / AR filter
Caseboard
