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To celebrate their original American Hefeweizen, Widmer Brothers needed a fresh identity and package that was iconic and could stand out against … Read More
To celebrate their original American Hefeweizen, Widmer Brothers needed a fresh identity and package that was iconic and could stand out against the competitors. A shortened "Hefe" communicated a fresh look from a common name and proved to resonate on shelf. By using the bold black and yellow, a typeface with a nod to its heritage, and a simple sophisticated design, the brand now stands proud on its own. Agency: Hornall Anderson Read Less
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Widmer Hefeweizen / Brand & Packaging
 
To celebrate their original American Hefeweizen, Widmer Brothers needed a fresh identity and package that was iconic and could stand out against the competitors. A shortened "Hefe" communicated a fresh look from a common name and proved to resonate on shelf. By using the bold black and yellow, a typeface with a nod to its heritage, and a simple sophisticated design, the brand now stands proud on its own.